Consumers Are Adjusting Purchasing Behavior


What New Below Prime Consumer Data Means for Retailers

New research from PROG Holdings sheds light on how below prime consumers are responding to these pressures and what it means for retailers evaluating flexible payment options like lease-to-own, buy-now, pay-later and cash advance programs. The findings challenge common assumptions about this audience and reinforce that flexible payment options are becoming a critical part of the modern retail experience.

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What New Below Prime Consumer Data Means for Shoppers

New research from PROG Holdings, the parent company of Progressive Leasing, confirms what many below prime consumers already know firsthand: being employed doesn't automatically mean being financially secure.

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